The objective of Poppers Holding B.V. is to continuously strengthen our leading position in the markets in which we are active by means of autonomous growth and acquisitions. In doing so, we are striving to find new opportunities and creative solutions in which synergy is key. This will ensure that all the operational activities continue to connect together. In our vision, further internationalisation plays a central part in our strategy, anticipating to global developments in financial, economic and technological fields, as well as geographic developments in production and distribution.